Personalization builds rapport with customers.

What is the most beautiful sound in any language?  Your own name. 

People love hearing their own name.  It builds rapport and can be soothing and disarming - this is something I learned during my college days as a telephone sales rep, but the same is true in the world of print and direct marketing.  People love reading their own name.

When designing a one to one marketing plan personalization plays a key factor in standing out.  Having a product that is tailored around the recipient makes the difference between your piece making a connection with the customer or the customer's recycling bin. 

Now imagine being able to send a piece that is completely personalized with every text box and image being variable.  Imagine the excitement on a person's face when they realize that the piece in the mail is far more than junk mail, but a personal communication.  At that point you have created a touch point that makes a lasting impression.

With today's digital printing technologies this kind of One:One marketing is not only possible, but also easily affordable.  StoneHouse Marketing is a leader in digital printing and personalization with both the technology and expertise to help you design a personal communication that will connect with customers on a new level.

It definitely beats getting a piece in the mail that reads "or current resident." 

-Clayton Dorris

If you are looking for ways to create personalized One:One direct mail pieces feel free to email me (clayton@stonehousemarketing.com), Twitter me (http://twitter.com/okfacts), or find StoneHouse Marketing Services on facebook. 

 

Spring forward and save time with StoneHouse Marketing Services!

Spring forward and save time with StoneHouse Marketing Services!

The transition to Daylight Saving Time can be a tough one for many of us (unless you live in Arizona), but it is nice to have an extra hour of daylight after a hard day at the office.  However, sleep scientists are studying the effects of DST and have some surprising results.  Whether or not your body has adjusted by now is up for serious debate, and many claim that the body never actually adjusts to the change.  What do you think?  Can you feel a disruption in your sleep patterns long after the DST transition or are you well adjusted by now?  

This month, in honor of Daylight Saving Time, StoneHouse Marketing is proud to announce our digital printing and mailing solutions that will save your company both time and money.

StoneHouse has the latest in digital print with our 3 HP Indigo 5500 presses.  These presses allow us to produce highly personalized cards and carriers in a fraction of the time required by offset presses.  In fact, digital printing gives you far more freedom and flexibility in design than the traditional offset printing process.  We can print on a variety of substrates, giving you a complete solution for digital printing.  However, our time saving solutions don’t stop there!
 

StoneHouse also has the latest in intelligent inserting equipment to satisfy your mailing needs and save you time. 
 

Whether developing a custom direct mailer, membership package, or any piece that requires sophisticated matching and inserting our two Pitney Bowes FlowMaster® RS Flex inserters can handle the job.  These inserters are capable of inserting a variety of materials from stitched booklets to CDs.  The FlowMaster® RS Flex is truly flexible!
 

•    Envelope sizes from #7 through #11
•    Capable of inserting 10 x 13 flats
•    Inline postage metering
•    Inserts up to 16,000 letters or 12,000 flats per hour
•    Material flexibility – single panel glossy, booklets, Z fold, CDs, and more!
 

The Pitney Bowes FlowMaster® RS Flex is just one more solution StoneHouse has to offer to help your company meet its marketing needs.  Come visit our Norman, OK facility and see all the ways we can help save you time and money. 

  Do you Twitter?  Follow OKfacts for daily tidbits about Oklahoma: http://twitter.com/okfacts

 
Clayton E. Dorris

StoneHouse Marketing

2039 Industrial Blvd.

Norman, OK 73069

405-360-5674 (office)

405-206-3041 (mobile / text)

 

www.StoneHouseMarketing.com