What is the most beautiful sound in any language? Your own name.
People love hearing their own name. It builds rapport and can be soothing and disarming - this is something I learned during my college days as a telephone sales rep, but the same is true in the world of print and direct marketing. People love reading their own name.
When designing a one to one marketing plan personalization plays a key factor in standing out. Having a product that is tailored around the recipient makes the difference between your piece making a connection with the customer or the customer's recycling bin.
Now imagine being able to send a piece that is completely personalized with every text box and image being variable. Imagine the excitement on a person's face when they realize that the piece in the mail is far more than junk mail, but a personal communication. At that point you have created a touch point that makes a lasting impression.
With today's digital printing technologies this kind of One:One marketing is not only possible, but also easily affordable. StoneHouse Marketing is a leader in digital printing and personalization with both the technology and expertise to help you design a personal communication that will connect with customers on a new level.
It definitely beats getting a piece in the mail that reads "or current resident."
-Clayton Dorris
If you are looking for ways to create personalized One:One direct mail pieces feel free to email me (clayton@stonehousemarketing.com), Twitter me (http://twitter.com/okfacts), or find StoneHouse Marketing Services on facebook.
Posts
