Turbo Charge Your Direct Mail with Magnitude

Unveiled at the 2010 DMA show in San Francisco, the new Magnitude social sharing platform is designed to transform traditional direct mail into a complete social media campaign.

San Francisco, the center of the technology industry, was a perfect venue to introduce this powerful new software. By reaching a brand’s biggest fans and encouraging them to become brand ambassadors Magnitude can generate response rates 20 times higher than the number of physical pieces sent. The best part is this low-cost solution allows most companies to create a social media presence by continuing to use a medium with which they are familiar - direct mail promotions.

Magnitude, at its core, is a lead generation tool which provides sophisticated analytics for each respondent. By adding Magnitude to direct mail promotions companies have access to a wealth of customer data including; geographic location, age, gender, social influence, and more.

With the introduction of Magnitude, StoneHouse strengthens it’s commitment to providing customers with the latest innovations in customer loyalty and communication. StoneHouse will continue to innovate and introduce new products like the Enhanced GiftCard, TeamTags, and Magnitude to help you build your business.